Book Review: Purple Cow, Transform Your Business by Being Remarkable

Quick Summary: A fun, practical, easy-to-read guide filled with wisdom and examples on how and why to make your ideas stand out and be truly remarkable.

A Few More Words: I love this book as it formalizes and highlights successful alternatives to what many have yet to accept – traditional marketing no longer works.

People don’t need products like we did in the past, and so ideas and products must be remarkable to have even a chance of spreading and gaining traction.

Seth Godin concisely walks through examples where the counter intuitive yet ultimately safer long-term strategy is to take risk and create a unique thing worth talking about, instead of watering down an already bland idea geared towards the masses.

Other great insight includes:

Spend time and money making a product idea-worthy in the first place (instead of spending money on marketing after the product has been created)

When faced with a market where no one is listening, the smartest plan is usually to leave that market

Identify the customer you’d choose if you could choose your customer.

Author: Seth Godin

Number of pages: 160

Find the Book: Right Here!